Turba Media: Award-winning Gen AI that helps brands identify, understand and activate high-value cultural communities for accelerated growth.
Understanding how your audience thinks reacts and engages should be at the heart of every decision you make.
Turba Media is a comprehensive digital marketing and audience intelligence system that streamlines multi-channel ad generation and ad campaign management into a single, powerful application while simultaneously enhancing performance through sophisticated generative AI technology. Designed to act as a filter between media buyers and publishers, consolidating social media buying and advertising.
Turba Media enables users to build targeted audiences from leading social media platforms and blogs. Our advanced generative AI tools then analyse these profiles organising them into defined communities and placing audience understanding at the core of your marketing strategies. By examining individual profiles within each community, our system maximises campaign effectiveness through precise targeting and tailored messaging. Insights are delivered in real-time via a concise user-friendly dashboard.
How We Do It / System Integration Workflow
Users start by defining the geographic scope of each campaign and selecting relevant keywords to target potential audiences in that area. A brief description of the campaign objective guides the AI generation process. Our audience intelligence then employs multiple layers of analysis. As profiles are incorporated into the campaign in real-time, the system conducts a comprehensive analysis, reviewing six months of online behaviour to gain insights into individual interests and identify community trends.
Utilising emotional AI segmentation, we categorise profiles as positive, negative, or neutral based on their sentiment towards the campaign objective. Positive profiles are then organised into subcategories based on shared interests and behaviours.
The call-to-action generation process produces highly personalised messaging tailored to each profile, ensuring that communications resonate with the users interests and emotional states.
For conversion-based campaigns (some may focus on research), we proceed to media buying only after building detailed audience profiles and leveraging analysis to uncover patterns, trends and trajectories. Our ‘community to conversion’ driven media buying strategy allows for multi-platform advertising by generating optimised ads scaled across various media channels. This market analysis ensures that ads remain relevant and impactful, maximising campaign effectiveness.
Turba Media’s System Design Benefits
Understand your audience before you advertise with Turba Media reports on advanced audience metrics including behaviour and interests while our AI algorithms use these to programmatically build look-alike modelling for your campaigns; working alongside the real time conversions we track.
Launch ad campaigns; at the press of a button with creative assets easily designed and automatically formatted and deployed from within the system across the different publishers; automated to save time and money. Once launched our system batch tests and optimises your ads on the fly for best conversion results.
Track and view your campaign results from within the system, return on ad investment (ROAS), click though rate (CTR), cost and efficiency, campaign performance and conversion cost are all updated live.
Utilising a hybrid methodology of data mining, data aggregation and social listening Turba Media’s proprietary APIs aggregate users profile data via enterprise partnerships with the major social media platforms and blogs. All data is handled in full compliance with GDPR, CCPA, and Privacy Act—ethical and transparent.
Turba Media offers comprehensive ownership of all first-party data allowing the communities built to be accessed across all campaigns. As well as built upon iteratively and used for future campaigns.
Turba Media's System Design Benefits
Build Audiences
Understand your audience before you advertise with Turba Media reports on advanced audience metrics including behaviour and interests while our AI algorithms use these to programmatically build look-alike modelling for your campaigns working alongside the real side conversions we track.
Sentiment Analysis
Launch ad campaigns at the press of a button with creative assets easily designed and automatically formatted and deployed from within the system across the different publishers; automated to save time and money. Once launched our system batch tests and optimises your ads on the fly for best conversion results.
Community Capital
Track and view your campaign results from within the system, return on ad investment (ROAS), click though rate (CTR), cost and efficiency, campaign performance and conversion cost are all updated live.
Turbas’ Output
Utilising a hybrid methodology of data mining, data aggregation and social listening Turba Media's proprietary APIs aggregate users profile data via enterprise partnerships with the major social media platforms and blogs. All data is handled in full compliance with GDPR, CCPA, and Privacy Act—ethical and transparent.
Conclusion
Turba Media's system sets itself apart by using advanced generative AI to gain a deep audience understanding within targeted locations. This enables us to create highly personalised ad copy that resonates with each user, resulting in significantly improved campaign performance compared to traditional advertising methods. Our omni-channel ad launching technology further enhances this by allowing ads to be simultaneously launched across multiple publisher platforms, ensuring wide reach and impact.