Turba Media then identifies and aligns key audience attributes, behaviours, life events, and interests - from the profiles of positively engaged and relevant audiences. Automated targeting derived from audience intelligence replaces traditional, manual research and media buying methods with advanced strategies that deliver superior precision, cost efficiency, and significantly improved campaign performance.

Meanwhile, Generative AI automates and optimises bidding strategies, continuously testing options and selecting the most cost-effective in real-time. This advanced automation eliminates the need for manual intervention, ensuring media buying campaigns are always optimised for maximum efficiency, returns and cost savings.

Turba Media employs Generative AI to automatically monitor ad performance, reallocating budgets to prioritise top-performing ads with higher return on ad spend (ROAS). This seamless automation ensures that the most effective ads receive the greatest investment, maximising overall campaign efficiency without requiring manual adjustment.

Traditional media buying involves designing generic ads based on a campaign brief, for all audiences. Turba Media's Dynamic Ad Creative transforms this process by leveraging Generative AI to create tailored ads for specific audience profiles. This personalisation ensures that each profile receives content designed to resonate with them, boosting engagement and driving higher conversion rates.