AI in marketing: How to leverage this powerful new technology for your next campaign A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) But what about AI’s potential […]
Data is essential: Building an effective generative AI marketing strategy Generative AI is powering a new world of creative, customised communications, allowing marketing teams to deliver greater personalisation at scale and meet today’s high customer expectations. The potential of this powerful new tool spans the entire end-to-end marketing process, from internal communications and productivity to […]
How to responsibly scale business-ready generative AI Imagine the possibilities of providing text-based queries and opening a world of knowledge for improved learning and productivity. Possibilities are growing that include assisting in writing articles, essays or emails; accessing summarised research; generating and brainstorming ideas; dynamic search with personalised recommendations for retail and travel; and explaining […]
What is generative AI? Generative AI refers to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on. Artificial intelligence has gone through many cycles of hype, but even too skeptics, the release of ChatGPT seems to mark a turning point. OpenAI’s chatbot, powered by its […]
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