From automating processes and powering hyper personalisation to permanently altering the idea generation process, generative AI is poised to be a catalyst for a new age of marketing capabilities. Imagine a world where marketers have no creative constraints. A world where they can make the right offer at the right time for the right person—in […]

Summary Generative AI models for businesses threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. These models are able to produce text and images: blog posts, program code, poetry, and artwork. The software uses complex machine learning models to predict the next word based on […]

In the dynamic world of digital marketing, staying ahead of the curve is crucial. One of the most significant advancements propelling the industry forward is generative AI. This cutting-edge technology is more than just a trend; it’s a transformative force that is redefining the paradigms of media buying, planning, and optimisation. Generative AI, a branch […]

The explosive growth of generative AI over the last year has been truly phenomenal. Kick-started by the public release of ChatGPT (was it really only a year ago?), it’s now everywhere. Keen to ride the wave, every app from Microsoft Office to eBay has been adding generative AI capabilities, and growing numbers of us are […]