Turba Media redefine and elevates the term “Audience Building” enabling brands to have direct live access to their audience across all platforms, social, blogs and all other media channels. The end-to-end Turba Media capability that has been co-created with IBM brings a modern approach and disruptive innovative technology to solve a problem. That problem is “the complexity and inefficiencies of brands to identify, understand and activate their real audience, marketing hindering measurable decision making and measurable success.” Turba Media brings Generative AI to the forefront of marketing capabilities and has the continued support of its partners to succeed.