In this article, we explore the key differences between traditional and AI-driven research & media buying, the benefits of leveraging artificial intelligence in your research & media buying strategy, and how marketers can stay ahead of the curve in this rapidly changing environment. Traditional Media Buying: The Legacy Approach Traditional research & media buying involves […]
The digital marketing landscape is undergoing a significant transformation with Google’s decision to phase out third-party cookies by 2025, impacting approximately 30 million users. While this move aims to enhance online privacy, it poses challenges and opportunities for marketers to navigate effectively in a rapidly evolving environment. Cookies have long been essential for providing personalised […]
In today’s digital landscape, the role of first-party data in shaping effective marketing strategies cannot be overstated. At Turba Media, we recognise the transformative power of first-party data, collected directly from customers themselves, for refining and optimising marketing campaigns. Unlike third-party data that relies on cookies and external sources, first-party data offers businesses a direct […]
At Turba Media, we were excited to attend a tech talk at the recent ATX Singapore 24, highlighting a groundbreaking partnership between IBM and AI Singapore (AISG) that promises to propel AI capabilities in the Southeast Asian region. This collaboration focuses on enhancing the Southeast Asian Languages in One Network (SEA-LION) model, an advanced […]
Recently, we presented at IBM’s stand at Asia Tech (ATX) 2024 a major tech conference in Singapore. This gathering was aimed at bringing together the tech community from the APAC region. Generative AI uses and its governance were key topics and Turba Media founders Effi and Matt spoke about our disruptive solution to a large […]
The explosive growth of generative AI over the last year has been truly phenomenal. Kick-started by the public release of ChatGPT (was it really only a year ago?), it’s now everywhere. Keen to ride the wave, every app from Microsoft Office to eBay has been adding generative AI capabilities, and growing numbers of us […]
In the dynamic world of digital marketing, staying ahead of the curve is crucial. One of the most significant advancements propelling the industry forward is generative AI. This cutting-edge technology is more than just a trend; it’s a transformative force that is redefining the paradigms of media buying, planning, and optimisation. Generative AI, a […]
Summary Generative AI models for businesses threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. These models are able to produce text and images: blog posts, program code, poetry, and artwork. The software uses complex machine learning models to predict the next word based on […]
From automating processes and powering hyper personalisation to permanently altering the idea generation process, generative AI is poised to be a catalyst for a new age of marketing capabilities. Imagine a world where marketers have no creative constraints. A world where they can make the right offer at the right time for the right person—in […]
AI in marketing: How to leverage this powerful new technology for your next campaign A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) But what about AI’s potential […]
The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out.
In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media.
Astro is an online only fashion company based in Paris, with a niche in sensory issues. Utilizing Turba Media has helped us better understand our clients and attract more customers. Our third campaign incorporating Turba yielded clear results.
