Data is essential: Building an effective generative AI marketing strategy Generative AI is powering a new world of creative, customised communications, allowing marketing teams to deliver greater personalisation at scale and meet today’s high customer expectations. The potential of this powerful new tool spans the entire end-to-end marketing process, from internal communications and productivity to […]
How to responsibly scale business-ready generative AI Imagine the possibilities of providing text-based queries and opening a world of knowledge for improved learning and productivity. Possibilities are growing that include assisting in writing articles, essays or emails; accessing summarised research; generating and brainstorming ideas; dynamic search with personalised recommendations for retail and travel; and explaining […]
What is generative AI? Generative AI refers to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on. Artificial intelligence has gone through many cycles of hype, but even too skeptics, the release of ChatGPT seems to mark a turning point. OpenAI’s chatbot, powered by its […]
Audience Intelligence is a very innovative and yet disruptive
solution offering in the industry by Turba Media. Leveraging GenAI,
they help organisations who want to uncover unknown facts,
understand and monetise the rich and yet incisive insights about
their targeted audience.
It has been a pleasure both advising on the development of Turba
Medias unique and market ready usage of generative AI, and to be
their ground zero customer using their tech as a research tool in our development here at IBM.
The future of digital marketing is looking promising right her in Australia
As CEO of Learning Tech Solutions, I have found Turba Media to be
an invaluable partner for lead generation and market research. Their
innovative tools have provided deep insights into the e-learning
landscape, helping us understand our audience and refine our
messaging effectively. The team is knowledgeable and attentive,
making collaboration seamless. I highly recommend Turba Media for
any business looking to enhance its market presence and drive
growth.
